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About this event
By attending this workshop, participants will be able to understand what marketing is, to recognize target market selection and profiling, methodically address the various components of a marketing mix and thus evolve a practical set of SWOT analysis tools which will form the basic marketing strategy to guide their company’s effort to start with basic marketing.
Contents
Introduction: What is Marketing?
STP Marketing Model: Target market selection & profiling
The Marketing Mix 4Ps: Foundation model of business
SWOT Analysis: Analysing the organization's performance
Activities
Participants will work in small groups to apply to their work
Who should attend?
MSMEs business owners, solopreneurs, and beginner marketers.
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