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Marketing 101 Workshop

by Yana Abba


June 25, 2024 at 12:30:00 AM


June 25, 2024 at 9:00:00 AM

IBA Training Room, iCentre

Register now

Free of charge

About this event

By attending this workshop, participants will be able to understand what marketing is, to recognize target market selection and profiling, methodically address the various components of a marketing mix and thus evolve a practical set of SWOT analysis tools which will form the basic marketing strategy to guide their company’s effort to start with basic marketing.


Introduction: What is Marketing?

STP Marketing Model: Target market selection & profiling

The Marketing Mix 4Ps: Foundation model of business

SWOT Analysis: Analysing the organization's performance


Participants will work in small groups to apply to their work

Who should attend?

MSMEs business owners, solopreneurs, and beginner marketers.

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