About this event
Baiduri MSME Empowerment Series sponsored by Baiduri Bank
Join us for a half-day workshop followed by one-on-one coaching sessions for participants to apply theories for new market entry. This advanced module is designed to deepen participants' understanding of the strategies and tools necessary for successful market entry.
Throughout the course, participants will revisit key frameworks and tactics, explore real-world case studies, and engage in hands-on learning to tackle complex market entry challenges.
The program provides a comprehensive approach to market entry, ensuring participants leave with a data-driven strategy tailored to their specific business goals.
Venue:Â Baiduri Bank Enterprise Hub
Course Duration and Time: 21 January 2025 (9 am – 5 pm) (Full day)
Course Content and Timing:
Participants' arrival and registration
Workshop: 9:00 am – 12:00 pm
Live consultation: 1:00 pm – 5:00 pm
This course on New Market Entry covers the opportunities, risks, and considerations for business owners as they consider whether and where to take their businesses abroad. Upon completion of this program, each Business Owner will develop a tailored, data-driven market entry strategy aligned with their business objectives.
Who Should Attend:Â This course is designed for Business Owners considering entry into a new market, especially previous attendees of the New Market Entry module in September 2024.
About the Speakers:
Kevin Legg:
Kevin Legg is the founder and Managing Partner of SAGE. With a career spanning 20 years, Kevin has focused on learning-at-work and has built learning cultures in many countries and industries. He has led market entry decisions and the rollout of services into 15 markets, including Australia, Brunei, Canada, Hong Kong, India, Indonesia, Japan, Malaysia, Netherlands, New Zealand, Singapore, Taiwan, Thailand, the United States, and Vietnam. Prior to founding SAGE, Kevin spent 13 years at GLG (Gerson Lehrman Group) where he was the founding MD for GLG Singapore, Australia, and India.
David Chan:
David Chan is a senior executive with over 30 years of experience in the semiconductor & industrial sectors. Most recently, he served as EVP at Heraeus Electronics, overseeing a USD800M business and driving growth through innovative products and strategic partnerships.​
Known for his expertise in P&L management, strategic planning, and business development, David has successfully led global teams, managed M&A initiatives, and launched key market strategies. Fluent in multiple languages, he brings a wealth of regional and global experience, delivering consistent results in challenging markets.
Don't miss out on this exciting workshop. Register now and take the first step towards achieving your success goals!
Baiduri Bank's MSME Empowerment Series in collaboration with Brunei Economic Development Board (BEDB) is a cornerstone initiative of the economic pillar of Baiduri Bank’s Corporate Social Responsibility (CSR) programme and aims to give local businesses access to all the necessary resources to develop sustainably.