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Market Validation Tools



March 10, 2023 at 12:30:00 AM


March 10, 2023 at 9:00:00 AM

Main Auditorium, iCentre


Free of charge

About this event

Course Description

Is there a need for your product in the market? Take a step back before venturing too far, and understand the market’s needs.

Lesson Plan:

Day 1 : Learn It

  • Reviewing the problem statement: Is there a real need?

  • Analysing your target market - What’s real and what’s assumed?

  • Hypothesis Testing

  • MVP & Prototyping

  • Getting comfortable with qualitative data

Day 2 : Do It

  • Validation strategy for your business

  • Prototyping / UX testing

  • Data collection methods

  • Analysis and feedback

  • Refinement of Initial Strategy

Hands-On Activities:

On Day 2, participants will be given the opportunity to practice the framework/theory learned with their own products/intended products, guided by the trainer.

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