Market Validation Tools

Course Description

Is there a need for your product in the market? Take a step back before venturing too far, and understand the market’s needs.

Lesson Plan:

Day 1 : Learn It

• Reviewing the problem statement: Is there a real need?

• Analysing your target market - What’s real and what’s assumed?

• Hypothesis Testing

• MVP & Prototyping

• Getting comfortable with qualitative data

Day 2 : Do It

• Validation strategy for your business

• Prototyping / UX testing

• Data collection methods

• Analysis and feedback

• Refinement of Initial Strategy

Hands-On Activities:

On Day 2, participants will be given the opportunity to practice the framework/theory learned with their own products/intended products, guided by the trainer.