top of page

Market Research



February 20, 2023 at 12:30:00 AM


February 20, 2023 at 9:00:00 AM

iCentre Auditorium

Register now

Free of charge

About this event

Market research is an organized effort to gather information about target markets and customers for your products/services.

It is an important component of business strategy and a major factor in maintaining competitiveness.

The objective of the workshop is to understand your gaps and learn research methodology and tools to close the gaps in your products/services.

Course Outline:

  • Who And Where Are You Now?

  • What is Market Research anyway?

  • The Not-To-Do List.

  • Asking Why

  • Figuring The Numbers Out.

  • Now That We Know The Problem.

  • So Let's Talk About Your Problem.

  • Bonus After Credit

  • Case Study for Practical / Group Activity

Includes hands-on activities:

  • To test the participant’s understanding of the topic by utilizing a Case Study as a Group Practical

  • A look at their own Market Research for their businesses, with an opportunity for a one-on-one session with the trainer for any FAQs and clarifications.

bottom of page