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Branding & Visual Identity



March 2, 2023 at 12:30:00 AM


March 3, 2023 at 9:00:00 AM

Workshop Auditorium, Level 1, D&T

Register now

Free of charge

About this event

Course duration

2 days.

Course Description

Businesses strive to become household brands like McDonald, Nike, and Apple, but they must understand how brands function in order to utilize them effectively. A branding workshop run by RISE and we focus on building the business owner's personal branding, since we think as a brand trying to gain visibility, the approach may differ from a well-established business with credibility and budget.


  • Understand the history of branding, and the difference between branding, marketing, and sales;

  • Learn what is personal branding and how it can help small businesses;

  • Master the 5M of personal branding;

  • Learn consumer psychology which involves visual, scent, audio, and more;

  • Learn how to leverage brands to improve your personal branding.

Hands-on Activities

  • Build a full personal brand pack for attendees (Methods)

  • Practice how to effectively use brand pack

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