About this event
Course duration
2 days.
Course Description
Businesses strive to become household brands like McDonald, Nike, and Apple, but they must understand how brands function in order to utilize them effectively. A branding workshop run by RISE and we focus on building the business owner's personal branding, since we think as a brand trying to gain visibility, the approach may differ from a well-established business with credibility and budget.
Objectives
Understand the history of branding, and the difference between branding, marketing, and sales;
Learn what is personal branding and how it can help small businesses;
Master the 5M of personal branding;
Learn consumer psychology which involves visual, scent, audio, and more;
Learn how to leverage brands to improve your personal branding.
Hands-on Activities
Build a full personal brand pack for attendees (Methods)
Practice how to effectively use brand pack