ASEAN Trade Fair 2021 (in conjunction with the 20th Seoul Int’l Café Show) 

Date: 10-13 November 2021

Venue: Online & COEX Hall B1, Seoul, Korea

Organizer: ASEAN Secretariat & ASEAN Embassies in Seoul, Korea

Target sector: Food and Beverage

Event Information:

  • ASEAN Trade Fair 2021 aims to promote ASEAN F&B products by introducing various coffee/tea and dessert products at the booth as well as to enhance business networks between ASEAN and Korea. 

  • The program will be hosted in conjunction with “20th Seoul Int’l Café Show,” one of the largest international fair on F&B industry in Asia. 

  • The program will consist of exhibiting products at the fair as well as one-on-one business meetings between ASEAN participating companies and Korean business representatives via online platform



  • Support growth of ASEAN SMEs and increased partnership between ASEAN and Korean SMEs in F&B industry.

  • Contribute to strengthening mutually beneficial trade relations between ASEAN and Korea in F&B industry

Expected Outcomes:

  • Provide updated information on trade and business environment of Korea

  • Enhance business networks between ASEAN and Korea

Program Activities:

  • Product Exhibition:  Introduce of various coffee/tea and dessert products of ASEAN at each Member State’s exhibition booth and pavilion,

  • Virtual Business Meeting: Online one-on-one business meetings between ASEAN exporters and Korean buyers for potential business opportunities

General Eligibility:

  • Companies in the food & industry sector including coffee, tea, bakery, desserts, etc.

  • Sellers who are interested to export their product to the international market



  • Coffee: Roasted Bean, Instant Coffee, etc. (*Green bean is not allowed)

  • Confectionery: Bakery, Cookie, Chocolate, Dessert, Dairy Products, etc.

  • Processed Food: Pre-cooked Frozen Food (eg. Brunch menu) etc.

  • Beverage: Fruit Juice, Tea, etc.

  • Fruit: Puree, Dried, Frozen, etc.

  • Vegetable: Dried, Frozen, etc.

  • Others: Spice, Sauce, Nut, Honey, Jam, etc.


Any interested companies may check the application guidelines for steps on how to apply. All application and required documents must be submitted to DARe International Relations and Cooperation (IRC) at no later than  Tuesday, 31st August 2021.